So, we’ve said before how much we love the Discovery Channel. And the recent promos they’ve done for their network are fantastic.

So, we’re drawn to the promo because of the astronauts, the catchy tune, and the inspiring message. And, from a marketing perspective, it’s brilliant — encompassing every popular show and all the different types of content that have differentiated them over the years. Yeah, we’re marketing geeks. And yes, we like the process aspect too since they actually planned ahead and got their stars to actually tape some aspect of the song rather than clearly over-dubbing B-Roll for the whole spot. Larry decided to create a version featuring Walker to make me happy after a long, hard week. Tonight, over a glass of wine, watching the Olympics opening ceremony, we sang it together and got all choked up. I wanted to share it with you…

One for Mommy while she’s at work

I love my wagon

I love the sandy park

I light a candle

And sleep when it is dark

I love the whole world

And all its sights and sounds

Boom-dee-ah-da, boom-dee-ah-da, Boom-dee-ah-da, boom-dee-ah-da

I love my Mommy

She takes me to the zoo

I love my Daddy

He takes me with him, too

I love the whole world

And its connectedness

Boom-dee-ah-da, boom-dee-ah-da, Boom-dee-ah-da, boom-dee-ah-da

I love my cookies

My buddy Malcolm, too

I love my jumpy chair

And ham it up for you

I love the whole world

It’s such a brilliant place

Boom-dee-ah-da, boom-dee-ah-da, Boom-dee-ah-da, boom-dee-ah-da

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